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Facebook used to be the place to go for boosting organic reach. Yes and no. If you want to post a podcast on Facebook, you must upload it to a third-party app first like iTunes, Spotify, or YouTube. You can then share the link from a third-party app to Facebook.

We use Libsyn for podcast distribution — there are many others that do the hard distribution work for you. When I post a link to something, reach is always lower. They want people scrolling so Facebook can display more ads. Likewise, almost everyone uses Facebook. If you need a platform with a diverse user base. Facebook offers that.

Develop a concrete strategy. Figure out what exactly you want to accomplish from promoting your podcast on Facebook. What are your goals? He then tried to bake his first ube cake and sold it to a doctor-friend, who liked it and ordered more to give to his colleagues. This was how he his customers grew—by word-of-mouth. And with the business in a non-stop boom, Oyos finally decided to stop his studies and focus on his cake business. The first Purpleyam Homemade Cakes and Pastries opened in which served as an outlet for the customers to order and claim the ube cakes.

The ube cakes started gaining so much recognition that its presence reached other cities like Cebu, Cagayan de Oro, Iligan, and Dipolog, where Oyos would personally deliver whenever his schedule permits. This honed him to have an entrepreneurial mindset that, for him, sets a basic foundation to become successful. With this, Oyos was able to overcome challenges, become more decisive, responsible, and open to improvements.

The new venture increased his revenue by about fifty percent more than the benchmark bottomline figure. With the enormous demand of his ube cake, he started to introduce ube jam as a new product and planned to expand with more offers such as ube soft ice cream, ube pie, and even brazo de ube. He is also looking to develop further his lesser known durian cake. The pastry shop experienced a significant drop of sales in the first two months when the pandemic started in due to the shift of customer focus and priority and because employees volunteered to stay in the safety of their homes to take care of their families.

But Oyos continued even with the reduced number of personnel. He led his team through the pandemic by personally managing the main Ozamiz branch. He did not stop his business operation even for a day but he also made sure that minimum health protocols were being followed. Each of the branches also strengthened their Facebook pages to continue to reach out to the general public. His perseverance paid off when customers returned to make orders in the Purple Yam branches with the help also of third-party delivery services, who initiated in partnering with the stores.

Today Purple Yam is continuing to grow but Oyos has no plans of stopping yet. He is in the process of developing his franchise model and manual of operations. He plans to procure an equipment for mass production to meet the growing customer demand, build a commissary in Cebu City, and acquire refrigerated van trucks.

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