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Over the past several quarters, Pinterest's revenues have been exploding - which makes for a great IPO story. But the primary source of that revenue growth has been an increase in ARPU average revenue per user , through an increase in ad load. International users currently generate just under a dime each in quarterly revenues, while their U. You may recall that Facebook faced similar issues several years back when its CFO warned that Facebook had effectively "maxed out" its ad load , which would slow down its revenue growth.

Pinterest has been aggressively increasing its advertising volumes in the U. The revenue growth rates Pinterest is enjoying now and for which investors are valuing the company so highly may be short-lived once its U.

ARPU hits a ceiling. Saturation risks in the U. Layered on top of the fact that U. We may not be able to further increase the number of Pinners in this demographic and would need to increase the number of Pinners in other demographics, such as men and international users, in order to maintain our user growth rate. When U. ARPUs start to plateau, revenue growth will stall as well. Key takeaways When looking solely at Pinterest's current growth rates, investors may be wowed.

Pinterest's U. Snapchat's future was not going to include Brown. The name change When the three men began working on Snapchat back in June, they formed a company. They named it Toyopa Group, after the street they were living on when they developed the app. Brown claims he came up with the name.

What Spiegel and Murphy knew, but Brown alleges he did not, is that back in June a new company had not actually been formed. Toyopa Group was the new, legal owner of Snapchat, the lawsuit papers state. But Brown was not among its equity holders. Brown wasn't even named in the papers, according to a deposition transcript in the case. Brown has testified that when the Toyopa Group papers were drawn up, he simply assumed he owned a third of the company.

The three men were, after all, its only employees and they all lived together in the same house, working on the same project, which was — allegedly — Brown's original idea. Murphy testified in a deposition that Brown was a mere functionary of the company, and never an owner: I don't know what he believed. All I know is that, again, he was invited to join us that summer, do some work. Brown, of course, finally figured out the true structure of Toyopa Group when he overheard Spiegel and Murphy deciding that he had to go, in early August.

Texts from Spiegel to Brown. LA Superior Court Brown listened in on their conversation, and took notes, according to legal papers filed by Snapchat's management. Knowing he was about to be betrayed, Brown kept silent. Instead, on Aug. Patent and Trademark Office. It listed all three of them as equal co-creators of the app. It was a huge milestone for the company, establishing Snapchat as the progenitor of self-deleting photo messages.

Brown texted Spiegel Spiegel replied: No chance were celebrating wo you bro. Brown did not, however, give Spiegel or Murphy copies of the patent papers he had filed. He kept those for himself. As Spiegel nagged Brown for copies of the filing, and as Brown stewed over his secret knowledge, the tension came to a head within the house on Toyopa Drive.

A few days later, on Aug. Brown was in the upstairs part of the house. It is not clear from the lawsuit who was in the house and who was not, or why they didn't meet face to face. They had been drinking, Brown said in a deposition. Spiegel wanted to know why Brown had not given him a copy of the patent filing.

Brown wanted to know how big his slice of the company's equity was. Murphy mostly listened. The conversation did not go well. The gloves come off Brown recalls it this way: I mean, Evan was acting irrationally, like I mentioned, earlier in the night.

And I didn't know what he was going to do, you know I mean, I didn't want to, you know, walk downstairs and try to say, you know, 'What the' -- 'What the hell are you guys talking about' and start some type of, you know -- escalate the situation. I was removing myself from the situation. He did not get an agreement. The next morning, however, they made up, Brown said in a deposition: I was sitting outside. And, you know, they came outside, and we all had, you know, a discussion about what happened.

You know, Evan apologized. He said that he was acting irrationally. I agreed. I said, 'Yes,' you know, 'I really think you were. We all apologized. It was cool. Spiegel texted Brown a few days later: I want to make sure you feel like you are given credit for the idea of disappearing messages because it sounds like that means a lot to you. That text is crucial to Brown's case: It appears to show Spiegel admitting that Brown should get credit for the idea of Snapchat.

But there is wiggle room, too — all Spiegel is saying is that Brown should get a plaudit. He's not actually admitting that Brown was owed equity. Murphy had a different take Evan and I had a prior conversation in which we expressed concern that he would ask for equity. And we knew that he had the original patent applications in his control. So in that phone call we wanted to hear what he thought he was entitled to given the work -- given the work he had done.

He would, I say, exaggerate that.

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