Cynopsis Esports asked Miller about pushing the league forward, diversifying its talent roster, lessons learned this season and a return to LAN. The biggest of which right now is Overwatch 2. The beta recently broke an all-time Blizzard record on Twitch with peak viewership of 1.
We just came off an incredible tournament weekend hosted by the Dallas Fuel with thousands of fans showing their support and passion. On the role are teams taking in charting the course ahead: Teams play an active role in every part of our business.
From short-term fan engagement opportunities to long-term product planning, teams are with us every step of the way. We have multiple touchpoints across our organization to ensure they also get what they need across theirs. From business, competitive operations, events, and marketing, we are always collaborating with our teams. On lessons learned from a return to LAN: I believe live events are the lifeblood of esports, and I think taking a two year hiatus from them has only put a magnifying glass on how important they are.
We want fans to enjoy all there is to love about the Overwatch community in one place — cosplay, gaming stations, and compelling activations, to name a few. Viewers consumed more than Valhallan acquired of the North American Esports League, the largest youth under 15 years old esports league with more than total teams. A busy week in Dallas saw, among other events, DreamHack Dallas lay claim to 33, in total attendance from 50 states plus D.
The first, CEO , begins June 24, along with official online tournaments and 13 regional finals. Gfinity secured a one-year renewal and expansion of its partnership with racing brand Formula 1. Gfinity Arena in London will remain the main venue for live broadcasts and will host LAN racing events during the season.
In second place was G Fuel with k mentions and in third place with k mentions was Monster Energy. One way brand marketers can work to increase chat mentions and brand awareness of their product is by getting streamers themselves to talk about or use the product. Overall, Red Bull had 3. The brand will also build excitement for the communities via access to tailored experiences, including the second season of Rockstar Energy Raidz live streams pairing NRG pros and creators to discover up-and-coming streamers on Twitch.
Tampax and Always are partnering with Gen. On productions it can be very chilly backstage, and I wear skirts and shirts most of the time for being on camera — 12 hours without a coat and bang; ill. It seems as though the hours are long across all esports for people working in your field. Is that something that, in your opinion, can be changed, or is that simply the way that it is with esports?
Some productions, such as StarLadder and ESL, will rotate desk talent and casters or split the day into two shifts. How did that come about? I met Quickshot at the Esport Awards in London at the end of and gave him my details — then in the new year we sorted a date.
Then I found out Machine was also there that weekend, which was fantastic because Alex is a thoroughly brilliant human being. Also, all of the players were SO welcoming and up for talking to me. The Riot stats team has always impressed me — it must have been an incredible resource for you and the other talent to have at your fingertips. I also spoke to NiP coach Pita in Shanghai about how having Draken stand-in for dennis totally changed their Nuke game.
They were turned around so fast. We disagreed with his sentiment, but has your time in esports exposed any glaring issues being a woman in a sport that is mostly comprised of men? Also, in exit interviews, I [ask] the question more because it usually opens up the conversation. However, there are still discussions about my sexuality, the way I look and my relationships to the players.
Do you think that vocal minority can be changed, or is that something that just seems to come with the territory? The vocal minority has already changed in the way they speak about me since the Major. It may take a few events, but once any talent has proved themselves, those voices quieten down or disappear. However, I tend to talk more about the wider dissent against women online, as opposed to esports — such as what women wear on Twitch.
Neither of those things are ok, so I sometimes use my blog to take back the narrative. You handled it beautifully. Is that how we want people outside the esports ecosystem to view us? Firstly, thanks — and secondly, that was the Caches III showmatch, so it was meant to be ridiculous — Dick Stacey came onstage in a Morphsuit with the Aussie flag on it and had a wrestle with HenryG.
That said, is there somewhere that players, casters, and analysts should be drawing the line? It depends on the context and what the tournament organiser wants. Australia is basically Chad living out his top-ten team dreams with the majority of the Renegades boys, and maybe he needs to mix it up more next year!
Continuing with The Caches, that was the first time many viewers have seen a broadcast match on Vertigo. It was the showmatch, but how do you foresee professional matches on Vertigo ending up? Is it a new classic, or is Vertigo Nuke 2. I think the map is going to need changes before we see it played by more of the teams — although I expect to see it picked a couple of times at Dreamhack Tours.
What is it about that event that draws you to it? ESL One Cologne. That was a softball question with only one real answer, honestly. Who has been your favorite person or player to interview? The Naf interview was amazing. Those moments are a huge reason why I love my job. Aw, my Blast days!
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